The small type: When Marie Antoinette stated, «Let them eat cake,» it would likely have already been because she had been hogging all of the Michel et Augustin cookies for by herself. Youth friends Michel and Augustin found in middle school, and, if they discovered their particular xxx 9-to-5 tasks are unfulfilling, they began a cookie company with a foundation in French pastry. Quickly ahead 13 many years, together with two pals have actually workplaces in France and nyc and tend to be attracting the entire world using their snacks, pastries, yogurts, mousses, also sweets fashioned with simple, pronounceable elements. The duo in addition instructs aspiring bakers that mastering the ability of French pastry is actually attainable through their cookbooks and interactive open house courses. Michel and Augustin’s fantasy is simple: to make the world look and come together over a shared love of candies.
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The storyline of Michel et Augustin began just enough. Two kids began palling around in middle school and became good friends. But, with a lot of adolescent friendships, the two parted ways after graduation to follow their own routes.
Michel discovered themselves involved in finance in ny, and Augustin was actually doing work in marketing and advertising for Air France. But both eventually turned into disillusioned making use of 9-to-5 routine associated with the world of business. They reconnected while the duo devised a wild intend to find out all 1,263 bakeries in France and establish a guide to the most effective confectioneries the united states was required to provide. They typed a manuscript regarding it â their own first cooperation!
After doing their unique pursuit, in 2004, Michel and Augustin aproned-up and place on a brand new adventure: cooking in Augustin’s cooking area. Their particular goal was to make a line of snacks as well as other sweets made out of 100% natural ingredients and love. And, after tirelessly screening and sampling more than 300 recipes, their basic concoction was created: the tiny round butter cookie. Michel et Augustin came to be!
The pair found rapid achievements, and they still innovate a lot more tasty projects, such as a decadent natural yogurt in a container, which was discovered just once Michel and Augustin knew their unique prized cow could generate a lot more than butter. They market items because of the trademark «kookiness» together with happiness they infuse in their tasty snacks.
Distributing a fascination with French Pastry across the World
Michel et Augustin is focused on more than simply producing a delicious cookie. The organization is actually bent on drawing from France’s rich culinary record to produce masterful sweets.
«It’s not almost snacks â it’s about a passion for French pastry,» mentioned Lily Dionne-Jermanovich, Michel et Agustin’s Communications and information Director. «every little thing we make is related to French pastry practices. There is a very strong connection with pastry making as a business.»
But Lily told all of us an affinity for and mastery of French pastry isn’t just kepted when it comes to item builders (they call them the «recipe team») at Michel et Augustin. Part of the organizations kooky tradition is actually discussing the passion and knowledge of pastry creating therefore every member of the team, in France and Brooklyn, can prepare become a French pastry cook and grab the nationwide test (titled a «C.A.P.»). In this way, everybody is able to take part in innovating new meals and talk knowledgeably with followers, customers, and people.
«weekly in France and when a month in ny, the Banana Farm («office») turns into a pastry class where we are going right on through a timeless program of French pastry and training for certification,» she stated. «It doesn’t matter if you are a website developer or perhaps in revenue â the ability is actually motivated for many.»
Though Michel et Augustin provides an even more expansive products in France, the organization sticks for the same principles and principles of production for every services and products.
«the one thing our services and products share is actually a real attention to flavor in order to the components,» Lily mentioned. «We focus on the quality and efficiency on the materials, and then try to keep the ingredient list as pronounceable as it can.»
This results not only in a yummy decadence, and a treat it is possible to feel good about consuming along with your special someone.
An accumulation of Treats Perfect for discussing together with your Sweetheart
There’s just something about sharing candies that starts your day right or finishes a fantastic date. And Michel et Augustin’s projects were meant for just these occasions.
«It really is a second of indulgence after a night out together,» Lily stated. «its delicious and made with clean components, and that makes the minute that much better. It feels good to engage.»
With the amount of worthwhile snacks available, there’s really no need certainly to pick only one. While there are numerous even more solutions in France â from candy mousse to decadent yogurts and, definitely, one-of-a-kind cookies â there are lots of solutions in the US as well.
Lily was actually quick to recommend the most perfect snacks giving to or take pleasure in with this significant other.
«our very own best-selling cookie is actually all of our 4-Cookie Squares,» she said. «they might be like little square tarts, can be bought in three tastes, and will end up being thus easily discussed. We supply Cookie Buttons, that are hazelnut candy chip snacks with hazelnut ganache inside. They come in packages of two â one for my situation, one for you!»
For partners whom really enjoy their particular morning routine with each other, Lily informed all of us Puff Palmiers tend to be a beautiful a.m. alternative.
«These are generally puff pastry and taste like Elephant Ears,» she stated. «They may be super light and flaky and great for revealing more than break fast with coffee or at beverage time.»
Whether both you and your honey are chocoholics or appreciate the delicate butteriness of caramel (or everything in between), Michel et Augustin provides a worthwhile combat for sharing (or sneaking off with on your own clandestine cookie affair).
Get Involved during the Banana Farm
Michel et Augustin’s philosophy is that the joy of sweets is within the sharing. Therefore it should not be any shock community engagement is actually a large a portion of the company’s business goal. Everybody is invited to get rid of in and chat (and flavor snacks) at their particular Banana facilities (workplaces) in Paris, Lyon, or Brooklyn.
This attitude started in the very beginning for the company and is also section of its key. And Lily mentioned this philosophy is actually exemplified in the organizations available residences.
«straight away, Michel and Augustin opened up the doorways of their apartment to next-door neighbors, friends, consumers, and passersby, for those to provide all of them feedback, to taste snacks, to taste brand new dishes these people were evaluating, and to go out with these people and discuss whatever had been doing,» she said. «It’s something which’s really important to us these days.»
Open home on Banana Farm happens throughout the first Thursday of each and every thirty days in France and New York. Lily told all of us these occasions provide a manner for company to offer to the city by training all of them regarding history and techniques of French pastry.
«We invite everyone, family members, friends, consumers, and people in the future show dishes,» she stated. «We do flavor assessments, focus groups, and perform games. Its a proper society event.»
It’s not only fun and tummy-pleasing to go to, in case you do not have a cookie companion, just imagine all the other dessert aficionados you could meet in the Banana Farm. After all, when someone wants Michel et Augustin addresses, you know they have good taste, and you will have something to connect over.
Michel et Augustin: focused on Random Acts of Kookiness
In real Michel and Augustin type, the duo started a Random Acts of Kookiness step to motivate and please the general public. From a tribute to Michael Jackson to the cookie square event as well as their torrid Greek account, Michel and Augustin infuse hilarity and pleasure into all they actually do. You can view precisely why their own snacks are addictive â they’re made out of 100% natural ingredients and great vibes.
Up then the business is actually a brand new cookbook whose goal is to aid United States visitors and others overcome the intimidation related to French pastry.
«we are making a French pastry cookbook the US, and it’s about finding pleasure in these very difficult meals,» Lily mentioned. «We’re busting it down and stating you can do it. When we can, everyone can, and we’re discussing our very own advancement.»
Michel et Augustin is also trying to launch the well-known chocolate mousse in the US.
«the fantasy for the chocolate mousse is always to seduce The usa’s preferences.»
And, after tasting the business’s cookies alongside treats, the united states is actually certainly in for a lengthy romance thereupon mousse.
